When we launched our eco-responsible concept store project, we were committed to supporting a humanitarian cause. It is important to us to create value that is useful, which is why we decided to donate 10% of our turnover to the association coeur de gazelle.

"Wherever we are in the world, let's rally together to help those in need."

Since its creation in 2001, the Coeur de Gazelles charity has been bringing together the energies of men and women to act in the fields of health, the environment, professional reintegration and education.

An environmental commitment 

Since 2011, Coeur de Gazelles organizes every year in Morocco a caravan to raise awareness about the eradication and dangers of plastic bags.

In 2019, by launching the "Uppercut" project, Coeur de Gazelles goes further in its ecological and responsible approach, cleaning the Sahara desert and remote rural areas of southern Morocco to eliminate all plastic pollution and knock it out for good! 

A heart to teach

A kindergarten was built in 2010 in Tamsguidat, Morocco, to save the village children from walking five kilometres every day. 16 children between 3 and 6 years old are enrolled there.

In order to generalize environmental education, a green space has been created within the school, and schoolchildren are made aware of ecological and environmental issues.

 + more: the fight against illiteracy

A heart to insert

Integrate women into the world of work in order to empower them.

But many women find it difficult to arrange childcare for their children. For this reason, a social crèche has opened its doors in the premises of the temporary employment agency.